Why every Kenyan Business needs a Website

The following are a few reasons Why every Kenyan Business needs a Website

Availability

A website will allow you to advertise yourself 24 hours a day, 7 days per week! What happens when a customer contacts you out of hours say for example in the evening at about 8.00 pm ? If a customer cannot reach you straight away they are likely to look for your nearest other option and that of course would be your competitor – direct them to your website that provides full details about your business & add credence to your services – all without you doing anything!! well isin’t that nice to know ?

A website provides a second shop window to attract more customers, stir lapsed customers and generally raise the profile of your business over a greater area.

Promotion of  Products

A website allows you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product.

Promotion of Services

It is hard to showcase services in a store, or office. The web allows you to introduce the service, the professionals providing the service, and how several services can complement each other.
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Promoting your business

People support organizations and causes that they believe in. A website allows you to promote an organization and build trust – that is, if you do it right… A well-developed website can convey trust and credibility, making people to buy from you, or support you.

Self Promotion

Whether you are a professional looking for a job, or an expert in your industry: you can show that to the whole world by having a comprehensive website. The use of an associated email address also increases perceived professionalism: a letter from someone at me-the-expert.com will certainly open more doors than an email from a hotmail account.

Event Promotion

Have a fundraising event? Want to promote your business with seminars, workshops or a tradeshow? You will increase awareness when you create a website for the event. Show dates, programs, prices and driving directions these will be greatly appreciated by your target audience.

Answering Frequently Asked Questions

Answering the same questions over and over again can be a great waste of money and employee morale. A carefully crafted list of Frequently Asked Questions (FAQs), posted on a website, can reduce the stream of repetitive questions so your Customer Support department can actually start supporting customers, and your Sales Department can really devote their time to selling!

Soliciting Feedback From Customers

A contact form on a website can provide you with a lot of valuable information from customers, prospects and other interested people. You may even get them to take an online poll – especially if you say they can win a prize as a reward. And if the stakes are high enough, the free word-of-mouth promotion will start automatically…

Finding Employees

A highly effective way to use a website is to use it as a recruitment tool. You can obviously use it to post vacancies, but you may also consider placing a more general invitation to send resumes. This way you may already know the right person for the job before a vacancy even occurs.

Pre-Ordering

A well-promoted product launch on a website allows you to take fully automated pre-orders. This is a great tool to supplement your sales force. You can have an online presentation, and shop, so that enthusiastic clients and prospects can pre-order immediately.

Build An Appetite/Buzz

Pre-launch campaigns can be highly effective. Websites can be used to build the buzz, have a few teasers, a countdown clock, press releases and news about the ongoing campaign

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Email Address Forever

Let’s say that your domain name is agoodkenyan.com. Using email address you@agoodkenyan.com. This e-mail address is being protected from spambots. You need JavaScript enabled to view it is a good way to promote your website, because people will guess your website based on the email address.

Playing With The Big Guys

Many small companies successfully take on the big Guys. Websites can be relatively inexpensive (compared to running a brick-and-mortar store), and with proper usability and search engine optimization your website can be as good as your larger competitors, or even better!
I am sure that at least one of these reasons will apply to your situation. you DO decide to have a website built; make sure you choose the right person with skills and knowledge to make your website as effective as possible.