Search Engine Optimization Kenya

Search Engine Optimization KenyaWhat is Search Engine Optimization ?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,news search and industry-specific vertical search engines.

As an Internet marketing strategy, Search Engine Optimization considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another Search Engine Optimization tactic.

By reviewing your site, Mbinu Solutions will find the trouble spots and recommend how to optimize your site so that it can be properly indexed by the search engines. This can involve as little work as modify the text on your page(s), to a full website re-design. We will tell you what we think must be done for best success and then we can balance the actual work done to keep it in your budget.

As a Kenyan Seo Company we ensure that we provide customized SEO Marketing Strategy for your unique requirements,this means that we also include Geo-Targeted seo techniques to ensure that you reach your specific market.

A lot on-page and on-site optimization can be done with very little work. It’s the last 30% that requires a lot of work and usually involves inter-page relationships (inner site linking and page linking content relation).